About — Ashley Capp

Hi, I’m Ashley - thanks for dropping by!

I'm a product designer focused on creating intuitive digital experiences that address real-world challenges. Passionate about human-centred design, I specialize in crafting visually appealing and highly functional interfaces, designed to meet user needs and achieve business objectives.

Recently, I've had the opportunity to collaborate with the dynamic team at Arrivals + Departures, a leading creative agency, to develop and execute strategic digital solutions. Clients included RE/MAX, Workers’ Compensation Board of Nova Scotia, and Eastward Energy.

Prior to design, I spent most of my career as a commercial photographer and post-production editor, specializing in interior, food and lifestyle imagery. I have extensive experience working with stakeholders, collaborating with cross-functional teams and a persistent track record of developing a creative vision to help major brands achieve their marketing and business goals. Clients included: TJX, Walmart, ecobee, Loblaw, Sobeys, McCain, Nutella, CAA, Ace Bakery, House and Home Magazine and The Globe and Mail.

A collaborator at heart, my background brings a unique blend of business acumen and a strong understanding of core design principles that naturally inform my work as a designer.

Specialties:
User Experience
User Interface Design
Design Thinking
User Research
Personas
Wireframing
Prototyping
Mobile / Web Design
Usability Testing
Journey Mapping/Flows